Together, these issues have led governments to enact privacy laws across the world. This evolving landscape around privacy is what has forced tech giants Google and Apple to toughen their stance on privacy. The emergence of privacy laws requires businesses to collect and use data in ways that are both ethical and compliant. Businesses need to evolve mechanisms to measure their marketing campaigns to be able to determine omni-channel effectiveness. With less than eight months left for the purge of third-party cookies and a rapidly evolving regulatory framework, businesses need to be ready to implement privacy-by-design in their marketing efforts.

Source: Mint April 27, 2021 18:22 UTC