SAN CLEMENTE, Calif. — The vibe on the pier was predictably mellow, even with 10 of the world’s best surfers gathered. Near the end of the San Clemente Pier, surfers like Carissa Moore and Gabriel Medina milled about in flip-flops and caps bearing sponsors’ logos. They were summoned to help promote a new era in professional surfing. Surfing works hard to project a carefree attitude. But there is a persistent churn around the business of professional surfing, a decades-long undercurrent to the culture.

Source: International New York Times September 10, 2021 09:00 UTC