Atta suggests the government support efforts to seek partnerships with six potential markets to foster two-way tourism. Adith Chairattananon, honorary secretary-general of the Atta, said the country's strategy should shift from competing to gain a large number of tourists to extending a regional tourism network. Tourism operators should now seek partnerships with other countries rather than only aiming to attract tourists from those countries, said Mr Adith. This is a more sustainable way to grow tourism," he said. Stronger two-way air traffic also reduces operational costs, as partners could share expenses by selling seats to inbound travellers, said Mr Adith.

Source: Bangkok Post April 02, 2026 22:14 UTC