Print media: Print media, also known as traditional media, includes both magazines and newspapers and has been around much longer than online media. For many, social media has been a game changer, and PR companies use this tool to create a strong media presence for clients. Blogs, newsletters, social media and websites are just a few examples of media managed internally. Paid media: This type of media includes companies paying for placement on external platforms. By using paid media, companies can reach audiences they might not have discovered on their own.

Source: Forbes July 28, 2021 11:15 UTC