Privacy changes in Apple Inc.’s new operating system are sending ripples through the digital publishing world, with outlets that rely heavily on advertising bracing for a sizable drop in revenue from iPhone users. The upgrade, which is set to roll out this fall, will require apps to ask users whether or not they want their web activity tracked. Some publishers worry that most users will opt out, hobbling their ability to show personalized ads in apps and dealing them a blow at a time when the industry is trying to recover...

Source: Wall Street Journal August 27, 2020 22:07 UTC