These specific advertisements are called “native advertising,” but are also tagged as “sponsored content,” “partner post” or other labels consumers don’t understand. Fashion and entertainment companies buy native advertising. That’s a problem.”Disappearing disclosuresWhen native ads are shared on social media, they’re often distributed in ways that further confuse or deceive audiences. When retweeted, native advertising appearing in The Washington Post from the American Petroleum Institute was no longer labeled as a paid ad. Our study found statistically less reporting on Wells Fargo not only within those three elite news organizations but across all U.S. online media following the native advertising campaigns.

Source: Washington Post April 07, 2022 11:46 UTC