We refer to this emerging phenomenon as companies "quiet quitting." Why Company Quiet Quitting HappensOne important reason why employees quiet quit is that they fear their contributions may not pay off, or worse, might backfire, particularly in uncertain contexts such as the COVID-19 pandemic. How Company Quiet Quitting MattersThe effects of organizations quietly quitting might ripple far beyond a single fiscal quarter. Company quiet quitting can also erode brand trust and stakeholder goodwill. Yet, company quiet quitting is not inevitable.

Source: CNN February 26, 2026 17:26 UTC