Exclusives RIL’s Campa tests Coke-Pepsi duopoly Listen to this article in conversation format Listen Loading... ×SynopsisReliance Industries has revived Campa Cola at INR10 a bottle, echoing its Jio-style pricing play to challenge Coca-Cola and PepsiCo’s three-decade dominance. With 7% market share and INR1,000 crore revenue in FY25, ambitions are higher. Success hinges on distribution, scale and winning younger consumers, even as rivals ramp up investments to defend their turf. Today’s handpicked collection has a deep dive into this, and four other exclusive stories.

Source: The Star March 06, 2026 17:34 UTC