“Our strategies are going deeper. If you have in a small village or town you have 50 retailers you might try to see that you increase to 70, the number of retailers increasing everywhere. And that gives you a ghost you are weighing more and more closer to the consumers. So the consumer doesn’t have to go for a longer distance to get the ice cream and which promotes more consumption.” says Rajesh Gandhi, Managing Director, Vadilal. Rajesh Gandhi, Managing Director, Vadilal talks more about the company’s growth strategy.

Source: The Hindu April 30, 2023 07:30 UTC