EOn April 30, national broadcaster Doordarshan claimed that the re-run of Ramanand Sagar’s Ramayana has broken all viewership records - across the world - by clocking in 77 million viewers. WORLD RECORD!! Moreover, BARC, the official agency that reports viewership data said they had ‘no idea’ on what basis DD made it claim. Without directly addressing the fact it’s ethically wrong for a channel to put out a misleading claim, Sagar said, “At a time when you’ve Netflix, Amazon, this is big. It’s a world record in spite of so many options.”Despite repeating that the claim is factually untrue, both Sagar and Lahri stuck to the claim that their show had created a world record.

Source: Huffington Post May 12, 2020 09:33 UTC