Her name is Li Ziqi and she’s a young and pretty Chinese vlogger who is world famous. The Chinese Communist Party’s official newspaper, People’s Daily, awarded her the People’s Choice Award in September 2019. Back in 2014, he reportedly said: “We should increase China’s soft power, tell a good Chinese narrative and better communicate China’s message to the world” to raise the country’s popularity and likeability. That, to me, is the key: the likeability factor. China’s propaganda films used to be pure hardsell of nationalism that came across as boring and preachy.

Source: The Star June 15, 2021 23:37 UTC