JLR“DNA is the DNA—don’t f**k with it.” Land Rover design boss Gerry McGovern rates among the more quotable designers, and his comment captures his approach for both high-performance Range Rovers created by the in-house toy shop, Jaguar Land Rover SVO, and the newly unveiled PHEV Range Rover hybrid. JLROn the topic of the new PHEV Range Rover hybrid, McGovern was succinct: “Two trains of thought. The DNA is the DNA of the brand.” A Range Rover is a Range Rover no matter the powertrain. Range Rover is a luxe specialty brand, not a global mass-market brand like Toyota or VW expansive enough to indulge delineated sub-brands. You might see a Range Rover that has been completely modified by a tuner.

Source: Forbes December 06, 2017 17:39 UTC