Growing a business requires more than just generating leads—many times, it’s all about how companies maintain and nurture existing customer relationships. Listen Carefully To What They NeedIt's always hard to increase pricing for an existing customer, so you'll have to become a great listener. You want to listen carefully to what constitutes value for your existing customer. See What Else You Can OfferWhen you have existing customers, you have the hottest leads that you will ever find, and each of these "leads" represents an opportunity to upsell. See what else you can offer your existing customers to grow revenue from them, as well as passively from their positive word-of-mouth.

Source: Forbes October 25, 2019 17:15 UTC