It’s no secret that millennials and Gen Xers are continuously redefining media consumption behavior, so much so that they are often unreachable. With an estimated $1.3 trillion in buying power by millennials in the U.S., this group is a highly valued audience for advertisers. So, it’s no surprise to me that the report showed a consistent increase especially among millennials and Gen Xers. In 2017, the media picked up on the continued podcast growth curve, comparable to the growth Google and Facebook experienced nearly a decade ago. From a marketing perspective, podcast content and advertising checks all the boxes.

Source: Forbes May 17, 2018 12:00 UTC