Sales of Christmas turkey and alcohol were up by just over a third in November, says KantarNovember was the biggest month ever for UK grocery sales with shoppers spending almost £11bn as the return of lockdown in England drove supermarket purchases of food and alcohol. While mince pie sales slipped 8%, as social distancing rules meant there was less celebrating with friends and colleagues, cream liqueur sales doubled as festive drinking kicked off at home. Iceland’s sales rose 21% partly thanks to increased demand for frozen foods, according to Kantar. The next fastest growing retailer was German discounter Lidl, with sales up just under 14%, followed by Morrisons and Waitrose, both of which have been rapidly increasing their online sales. Aldi, Asda and Tesco lost market share despite sales rising by more than 7%.

Source: The Guardian December 08, 2020 11:53 UTC