Reformation CEO Hali Borenstein is leading the 15-year-old apparel company through its adolescence. Borenstein, a Reformation veteran who’s been CEO since 2020, says the company has emerged from that era in a strong place, thanks to a focus on profitability dating back to 2016. Borenstein says it has “double-digit profits.” Fifty-six percent of people who walk into a Reformation dressing room buy something, she says. That’s really helped us weather the storms of the last couple years.”Reformation CEO Hali Borenstein speaks at the National Retail Federation’s Big Show with Fortune’s Emma Hinchliffe. Women’s tennis legends Chris Evert and Martina Navratilova wrote an op-ed in the Washington Post on Thursday lamenting the Women’s Tennis Association Tour’s likely plan to stage finals in Saudi Arabia.

Source: Forbes January 26, 2024 23:44 UTC