'Replacing John Boyega on a Chinese perfume advert has rightly caused a stink' - News Summed Up

'Replacing John Boyega on a Chinese perfume advert has rightly caused a stink'


In a move that even 80s’ jeweller Gerald Ratner would have blushed at, it emerged the company airbrushed Boyega out of an advert that was shown in China. To add insult to injury, Jo Malone didn’t even have the courtesy to tell him. Proving he is a man of integrity, Boyega resigned immediately. But what I don’t understand is why sign up someone as a global ambassador and not use them globally? To me, this is a clear example of what happens when companies pay lip service to diversity but don’t really practise what they preach.


Source: Daily Mirror September 16, 2020 19:08 UTC



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