Investors reacted favorably to Chipotle's new loyalty program launch Tuesday. The new Chipotle Rewards program allows the company to hyper-target promotions to its customers through a personalized CRM program. If it seems like a lot of restaurant brands are revamping their loyalty programs as of late, it’s because they are. Starbucks, long an industry standard bearer for its loyalty program success, is even planning on rolling out a new iteration this year. Rao said most restaurant brands understand this, but the tide is turning slowly.

Source: Forbes March 13, 2019 15:56 UTC