While the metaverse is still a relatively new concept in India’s retail industry, some companies are exploring the use of AR, VR and NFTs to create immersive and interactive shopping experiences for customers. Furthermore, it is AI that helps create virtual environments and characters, simulate real-world physics, and enable natural interactions between users and the virtual world. AR/VR in the digital world: AR and VR are changing the retail industry by creating immersive and interactive shopping experiences. As AR and VR continue to evolve, we can expect to see even more innovative and interactive shopping experiences blurring the lines between physical and digital retail environments. FutureAs the metaverse continues to evolve, we can expect to see more sophisticated and immersive shopping experiences that blur the lines between the physical and digital worlds.

Source: Economic Times May 24, 2023 21:56 UTC