The gambling industry is using third-party companies to harvest people’s data, helping bookmakers and online casinos target people on low incomes and those who have stopped gambling, the Guardian can reveal. Traditional online gambling ads have become more expensive, which has encouraged betting firms to resort to alternative means to hook consumers. This led to the increasing use of data analysis to win new customers, industry sources said. “It just reaffirms my belief that the betting industry has no moral compass and are capable of exploiting the vulnerable in order to obtain the last pound out of them,” she said. The betting industry knows this and they are by token doing exactly the same thing.”While affiliates and tipsters are not directly licensed by the Gambling Commission, online gambling firms face action if connected businesses go too far.

Source: The Guardian August 31, 2017 16:40 UTC