However, recognising the transformative potential of AI, Pure SEO is re-evaluating its approach. Britney Muller joined Pure SEO as a consultant with exclusive rights to her expertise in the region. With her on board, Pure SEO embarked on a journey to reimagine what a world-class digital marketing product should look like in the age of AI. Initially, it represents a remarkable opportunity to maximise the use of data-driven insights through an AI-integrated digital marketing strategy. Pure SEO aims to utilise these detailed insights to develop highly effective, personalised campaigns for its clients.

Source: Stuff September 21, 2023 03:34 UTC