While this can be considered as an isolated incident, we just cannot ignore the fact that food delivery riders need to change their devil-may-care attitude towards traffic rules. Seeing food delivery riders risking their lives and that of other road users is very common these days. I am sure these riders have been properly trained on road safety by whichever delivery company they work with. Among consumers, these riders’ reckless behaviour could create a lot of negative brand association with the delivery company. As such, I hope more can be done by employers to make sure their riders behave responsibly on the road for the safety of others and themselves.

Source: The Star June 26, 2021 00:22 UTC