MeSpoke Social Commerce App Courtesy of MeSpokeSocial commerce is not new. Only in the digital age, social commerce has taken on a new meaning: the intersection of social media and e-commerce. Today social commerce combines discovery, shopping, and purchasing into one seamless customer journey that starts and ends on social media. Whether such transactions occur on social media, without ever leaving the social media platform, is still just another example of channel-centric thinking. “The breakthrough idea of social commerce is consumer-to-consumer-to-brand (C2C2B), rather than just another way of conducting B2C commerce,” Hasan says.

Source: Forbes August 08, 2020 11:37 UTC