Robinhood was founded in 2013 by Vladimir Tenev and Baiju Bhatt, who had backgrounds in developing high-frequency trading systems for Wall Street traders. According to Vladimir: “Robinhood is a great tool for surfacing the next generation of Warren Buffets.”At the time, there was lots of skepticism. Design Focus: From the start, the Robinhood app was easy to use. “Rather than call it gamification, we just call it excitement.”The result is that the Robinhood mobile app has become one of the most popular on the Apple Appstore. As a result, Robinhood was able to quickly launch innovations like cryptocurrency trading and fractional share purchases.

Source: Forbes July 31, 2021 16:30 UTC