A $3 ad-free channel is arriving on Prime Video, extending Roku’s reach beyond its own platform. Subscribers will need Amazon Prime or Prime Video to add the channel. As reported by TechcrunchRoku announced on Tuesday that Howdy, its ad-free $3 service, is launching on Amazon’s Prime Video. To subscribe to Howdy through Prime Video, either an Amazon Prime membership or a standalone Prime Video subscription is required. Thus, the Howdy launch on Prime Video underscores Roku’s growing strategy to extend beyond its own ecosystem while preserving ad-free accessibility.

Source: New York Times March 24, 2026 15:05 UTC