Rolls-Royce’s $400,000 Attempt at a Low-Key, ‘Minimalist’ Sedan - News Summed Up

Rolls-Royce’s $400,000 Attempt at a Low-Key, ‘Minimalist’ Sedan


THE NEW Rolls-Royce Ghost debuts a number of technical innovations—a unique double-damped front suspension, for example, adding more float to the boat—but its greatest invention is surely the marketing team’s notion of “post-opulence.” The suggestion from HQ being that, compared with the first-generation Ghost (2009-2020), the new car’s presentation is more restrained, less flashy, even “minimalist.”Uh-huh. What part of your V12-powered 5.5-meter sedan with illuminated temple grille and coach doors would you suggest has transcended...


Source: Wall Street Journal September 30, 2020 15:27 UTC



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