In this digital world, a strong brand identity provides invaluable benefits, even for brands like SAPPHIRE that need no introduction in the fashion and apparel sector. The high-quality fabric, competitive prices, and exemplary designs have helped SAPPHIRE build a loyal customer network. SAPPHIRE being a forerunner in the apparel world is keeping up by rebranding in 2023. The modern typeface strategically ensures longevity, while helping the pioneer fashion brand remain relevant to the ever-evolving trends. Considering that modern consumers are all about "less is more" and "minimalism," adopting a more contemporary look makes perfect sense.

Source: The Express Tribune January 31, 2023 19:43 UTC