Regulators and media partners shared their thoughts on keeping the playing field fair for everyone involved in India’s complex media scene. During the first panel, media partners looked at how traditional distribution can stay relevant now that streaming and short videos are so popular. Later, a group of media partners discussed how to accurately measure audiences across so many different screens and apps. These media partners pointed out that since we’re all using multiple devices now, we really need better ways to track what people are actually watching. There will also be a fireside chat where media partners will discuss the journey of a journalist and what the future holds for news credibility.

Source: News 24 March 25, 2026 07:38 UTC