Egg-spansion: Fiid pouches will soon be available in 71 Sainsbury’s stores across the UKIrish vegan food start-up Fiid has been selected to participate in British retailer Sainsbury’s Future Brands initiative to find products that appeal to younger shoppers. The company’s range of microwavable lentil, chickpea and black bean food pouches will be stocked in 71 Sainsbury’s stores across the UK for an initial 14-week trial period. If the products sell well and get positive feedback from customers, they could be listed full-time with the chain, according to founder Shane Ryan, pictured. It’s the first step in our internationalisation strategy, of which the UK is a big part,” he said. Fiid, pronounced “feed”, was launched in December 2018 and is stocked in 300 stores across Ireland, including national listings with…

Source: The Times January 26, 2020 00:11 UTC