Such showings have raised the profile of Thai cuisine worldwide and given a strong boost to Thai tourism and the local food industry. In March, the fame of Thai cuisine received another lift after a popular travel website voted the in-flight meals of Thai Airways International Plc (THAI) the best among all airlines. Destinationtips.com says the in-flight meals' use of seasonal fresh ingredients supports the livelihood of Thai farmers. Serving tasty in-flight meals not only signals good service, but it can also be used as a tool to build brand awareness for the airline. The milestone is part of THAI's Chef Endorsement Menu project launched in 2018, with the main purpose of bringing in talented chefs to create the airline's meals.

Source: Bangkok Post June 30, 2019 23:26 UTC