Samsung Ads, the consumer electronics giant’s advanced advertising platform, today introduced software tools for media agencies to manage and measure cross-platform video campaigns. The Samsung Ads Total Media Solution gives media buyers a more holistic view of ad exposure on TV networks’ linear and digital streaming apps. Samsung Ads will showcase its Total Media Solution at its IAB NewFronts presentation on May 3 at 9 a.m. Eastern time. One-Stop Shop for Media BuyersSamsung Ads aims to provide advertisers with a “one-stop shop” as they manage, measure and optimize campaigns among a variety of media channels and viewing devices. “We know that buyers are going work with each of these media companies in their own way.

Source: The Times April 26, 2022 13:05 UTC