A Samsung advertisement featuring a woman jogging alone at 2am has been criticised as “unrealistic” and insensitive. The ad, titled Night Owls, which was promoting the Galaxy Watch4, Galaxy Buds 2 and Galaxy S22 phone, features a young woman running at 2am, with earbuds in, through dark streets and alleyways. Klingler said it was difficult to imagine a woman who would feel safe running at that time of night, and that was what made the ad “beyond unrealistic”. As a woman who is running, it’s not safe already, but as a Black Muslim woman, it’s even more unsafe. The ad is completely unrealistic and totally blinkered,” says Esther Newman, the editor of Women’s Running magazine.

Source: The Guardian April 29, 2022 01:29 UTC