Popular: Sarah J. Maas (pictured) recently released House of Flame and Shadow, the latest title in her Crescent City seriesSoaring demand for Sarah J. Maas's fantasy novels has enabled Bloomsbury Publishing to post another record year of revenues and profits. Nigel Newton, chief executive of Bloomsbury, described the New York-born author as a 'publishing phenomenon, whose books 'have captivated a huge audience'. Analysts have attributed the success of Maas's titles to 'BookTok,' where social media influencers use TikTok to promote new works and writers. For the current financial year, the group anticipates trading will be 'slightly ahead' of forecasts even though it does not expect another newly published title from Sarah J. Maas. Investors responded negatively to the potential absence of a new Maas novel, sending Bloomsbury Publishing shares diving 6.3 per cent to £5.62 just before midday.

Source: Daily Mail May 23, 2024 21:02 UTC