Companies Sasini targets new markets in post Covid-19 expansion driveA worker picks tea. FILE PHOTO | NMGBy BRIAN NGUGIMore by this Author Summary Agricultural firm Sasini is looking to expand to markets in Asia, North America and Middle East beyond its current Europe stronghold to boost sales of products. Europe remains a key market for Sasini and it's rival food producers but they are recently eyeing new markets outside of the continent on the back of increasing demand elsewhere. Besides diversification and venturing into new markets, Sasini chairman James McFie said the firm would entrench technology in it's operations including continuing mechanisation of tea harvesting to cut costs and drive growth. Sasini made a Sh122.2 million net profit in the six months ended March, benefiting from deep cost cuts.

Source: The North Africa Journal May 24, 2021 21:00 UTC