Rather, Seera Group recognises the need for reinvention across the board, with payments and its partnership with Checkout.com, core to its digital strategy. To achieve its growth plans, Seera Group has embraced an ambitious innovation agenda — including a willingness to disrupt itself. The initiative resulted in a new name — Seera Group — which stands for ‘journey’ in Arabic. This lets customers like Seera Group tailor their integrations and allows for rapid experimentation and expansion. As Seera Group continues to advance, Ahussain is staying focused on the potential of payments to power growth for the group.

Source: The North Africa Journal April 18, 2021 06:00 UTC