Millions it seems have done just that, with new data revealing that “Scotland” has recently surpassed 20 million hashtags on photo and video sharing social networking service Instagram. In response to news that “Scotland” has surpassed 20 million hashtags on Instagram, Lesley McIvor, VisitScotland Senior Social Media and Influencer Manager, told The Herald: “Social media has become an extremely important tool for marketing Scotland as a tourism destination. However, Ireland and England have both been tagged more times than Scotland, with 23.3 million hashtags and 34.8 million hashtags respectively on the social media platform. In terms of locations within Scotland, “Edinburgh” is streets ahead of the rest with 10.4 million Instagram dedicated hashtags, while “Glasgow” has had 7.9 million dedicated hashtags to date. In third place is “The Highlands” with 2.8 million hashtags, ahead of “Aberdeen” with 1.8 million hashtags, “Skye” with 1.4 million hashtags and “Dundee2 with 1.1 million hashtags.

Source: The Herald November 25, 2022 15:48 UTC