By Jessica Liu, Senior AnalystI will be speaking at Forrester’s Consumer Marketing Forum next week at the New York Marriott Marquis about the short- and long-term implications of Facebook’s user data privacy fallout. Facebook’s recent announcement that they will sever access to third-party data aggregators means that targeting may become less precise for brands lacking robust first-party data. Facebook’s recent announcement that they will sever access to third-party data aggregators means that targeting may become less precise for brands lacking robust first-party data. Facebook will have to clamp down on user data privacy — and with new GDPR parameters. This is not a Facebook problem – it’s a privacy problem impacting all companies:Remember that Facebook is one of many data breaches that consumers have endured.

Source: Forbes March 29, 2018 20:37 UTC