HÀ NỘI — Selling fresh fruit and agricultural products through live streaming, a trend that has exploded in the Chinese market recently, will likely boom in Việt Nam as well, trade experts have forecast. Last June, farmers and businesses in the northern Bắc Giang province sold a large amount of lychee and many other specialities via live streaming. To attract customers to buy goods via live streaming events, most businesses and stores reduced prices compared to direct selling at stores or other e-commerce channels. Recently, TikTok Shop, the video platform's e-commerce wing, launched a new feature to sell fresh goods. However, fresh agricultural products require fast delivery.

Source: Viet Nam News July 10, 2023 02:15 UTC