But the transition to virtual selling is not easy. To be effective in virtual selling, the same principles in face-to-face selling still apply, although there is a difference in execution. Another nuance in virtual selling is how to build rapport and trust with potential customers. This is the most crucial part of virtual selling: crafting the value of the item offered and effectively communicating to and convincing the buyer. Virtual selling will continue to be the new normal while face-to-face selling will become an option.

Source: Manila Times August 26, 2020 16:18 UTC