Ali Yaqooti, SBM – Toothpastes, spoke to media members about this new direction taken by Sensodyne. Likewise, Sensodyne isn’t just an ordinary toothpaste, it’s a dental paste that offers a more value-added solution, treats Sensitivity. The media meet called by the marketing team of Sensodyne shared that the brand has always focused on communicating the functionality of the products. Ali said, “For Sensodyne, our proposition has always been relief from tooth sensitivity pain. As a solution to this, #HasaasRishtay was created, where the Sensodyne marketing team sat together and asked the fundamental question, what does Sensitivity mean to a typical Pakistani.

Source: Pakistan Today June 10, 2019 14:59 UTC