Serenity for Investment & Real Estate Management has officially launched its operations as Egypt’s first specialised developer focused on the development and management of memorial gardens, unveiling its inaugural project, Serene, in partnership with the Administrative Capital for Urban Development (ACUD). The Serene project will be developed over an initial phase covering 58 feddans and is strategically located along the Suez Road in Egypt’s New Administrative Capital. Serene is planned as an integrated memorial gardens destination, featuring a carefully designed master plan and a range of essential services intended to enhance the visitor experience. The project will also feature a specialised administrative entity responsible for preparing burial units and organising visits, reflecting a practical understanding of the needs of Egyptian families. Shamel Aboul Fadl, Chairperson of Serenity, said the project draws inspiration from Egypt’s long-standing traditions of honouring the deceased, reinterpreted through a modern perspective.

Source: Daily News Egypt February 02, 2026 18:05 UTC