The reason you hire a speaker for a business event is to help your business be better prepared for the future. Without fail, you should expect them to deliver all seven of these qualities:Customization: Never hire a pull-string speaker, someone who simply says the same thing he said the last time someone pulled his string (i.e. Your business has unique qualities, and a true expert takes the time to learn what sets your company apart from all others. You’ll never unearth the objections, questions, and uncertainties unless you give your people a substantive way to push back on the speaker. In addition to a presentation, a worthwhile speaker will deliver other value.

Source: Forbes March 18, 2019 18:22 UTC