The Dutch Board of Appeal from the Advertising Code Committee has ruled Primark’s investigated claims as misleading, after investigating the company for several misleading expressions. Ads on Primark’s Dutch website and in-store locations around the Netherlands were the subject of the inquiry. The complaint specifically targeted Primark’s advertising using images of clothing manufacturers. Primark said in a smaller font at the bottom of the poster that it won’t deal with this until 2030. The Board of Appeal declared that Primark’s claims lacked adequate evidence.

Source: The Guardian December 22, 2023 09:22 UTC