(Content IQ is owned by publicly traded ad tech holding company Perion, parent to Undertone, CodeFuel, Vidazoo and Hivestack.) The resold subdomains are jammed with recycled MFA articles produced by notorious content farms. Because DSPs and SSPs typically take their cues from top-level domains rather than subdomains, they may mistakenly label resold MFA subdomains as quality inventory. Facebook ads purchased by Weird Little Tales, a page operated by Content IQ, directed people to this article on recommended.spin.com. Sincera recently built one to weed out resold MFA subdomains on a pre-bid basis, which The Trade Desk plans on using.

Source: Forbes May 14, 2024 10:41 UTC