For this crucial touchpoint, NordicTrack partnered with Ryder Last Mile in 2015 to provide customers with in-home delivery, assembly, and set-up of the equipment. Through its solution, Ryder Last Mile provides over-thethreshold, white glove deliveries with two-person teams. Along with its last-mile solution, NordicTrack benefits from Ryder’s scale as a supply chain solutions provider. As orders spiked, Ryder Last Mile stepped in to ensure the customer experience remained paramount. Both companies are looking for ways to use technology to build and improve the customer experience.

Source: Forbes April 01, 2021 17:37 UTC