Posted by SheaMoisture on Thursday, April 20, 2017For years, women of color embraced Shea Moisture for hair products catering to naturally coily and curly hair. A promotional video posted on its Facebook page provoked backlash Monday for focusing much of the ad on two white women, instead of its predominant customer base. Still, the company’s apology did not stop many customers from tweeting that they would no longer be using Shea Moisture products. Some expressed parallels to times in which black women felt their culture was being appropriated by white women, such as when the Kardashian sisters posted pictures on social media wearing cornrows. Some white women came forward to share that they, too, have used Shea Moisture products, even if their hair isn’t naturally curly.

Source: Washington Post April 25, 2017 08:29 UTC