In fact, shoppers have recently cut back so they are ready to spend during BFCM to get more for their money. Yet people want to spend this season with over half (53%) of UK shoppers putting aside more money each month than they have in previous years. In fact, 66% of UK shoppers, increasing to 67% globally, plan to spend as much or more during BFCM weekend this year compared to last year. However, UK consumers are becoming more savvy with 83% revealing they will compare prices to see where the best deals are. One in three UK consumers (35%) would be willing to purchase products directly on Instagram.

Source: The Times October 16, 2023 22:07 UTC