Retail companies can save millions doing live stream promotions with Shoppertainment Live," Shoppertainment Live CEO Hiyasmin Neri-Soyao shared in a press conference. Shoppertainment Live started a year before the pandemic, seeing the opportunity that live commerce brought when it was just growing in China. "Shoppertainment Live is basically creating a Homeshopping 2.0 experience for brands and their consumers. With these updates, Shoppertainment Live is poised to make the live commerce ecosystem flourish in the country. And while everybody is talking about what the 'new normal' should look like, Shoppertainment Live is already living out the 'next normal,'" Neri-Soyao confidently rounded up.

Source: Manila Times October 26, 2021 18:29 UTC