“It shows the well-rounded Philippines,” Cobonpue says. Sly Samonte and Kiddo Cocio of El Union Coffee serve the best Philippine brews to guests. ‘Selling the Philippines is really difficult’Not all foreign views of the Philippines are rosy. According to John Rueth, the Filipino-German president of Kapwa Travel, one of the tour operators who came to ITB, selling the Philippines is really difficult. So they try to educate the buyers at ITB about what the Philippines really has to offer, and are seeing slow increases in business year upon year but meeting their targets.

Source: Philippine Star March 16, 2019 16:00 UTC