Quebec-based department store chain La Maison Simons has apologized for a recent ad campaign in which it used the name of Supreme Court Justice Beverley McLachlin and other Canadian women to sell lingerie. Earlier this month, Simons marketing material touted a new line of brassieres touting "strength and femininity," and the names of the different types were linked with the first names of historic Canadian women. In a statement Tuesday, chain president Peter Simons called the campaign "in poor taste" and "inappropriate," and he apologized on behalf of the company. "As president of La Maison Simons, I allowed the use of the Right Honourable Beverley McLachlin's name to market one of our products without her permission or knowledge," Simons said. The company says it will assist Ottawa women's shelter Cornerstone Housing for Women with their fundraising efforts, at McLachlin's behest.

Source: CBC News September 17, 2018 20:16 UTC